The advert of taxi recognized unethical

Date: March,2013.
Key orgnizations: FAS (Federal Antimonopoly Service), Veterans council.
Key city: Kostroma
Original: Smartnews

The image: Ridus.ru

If you make five mistakes in the word "bread" (in original - хлеб [hleb]), you get the word "taxi" (in original - такси). This was the tv advert slogan, that used one of Kostroma's taxi company. The company was fined by Kostroma's FAS for 4000 rubles for this slogan.

The first man, who said that this slogan is unethical, was a certain Alexey Kovalenko. He wrote the plaint to FAS: "I believe that this interpretation denigrates Slavic people and offends the world revered bread".

FAS make a special expert decision. Oleg Revelcev, the head of Kostroma's FAS: "We came to the conclusion that the image of the bread and the word "bread" is not some ordinary itself the word "bread" may bear a sacred meaning, as a strategic product."

Kostroma's Veterans council have the same opinion. Alina Pudysheva, the head of veterans council in Kostroma: "We do have a few words, which, in principle, no one can encroach, - the word "homeland", the word "mother" and the word "bread". Therefore, use in advertising, and even taxis - I think it's inappropriate and unworthy of those people who use the word "bread" for such purposes."

The owner of the taxi company took off roll off the air as soon as the first complaint. But despite this, he was fined for improper use of words.